The Managed Care Message Monitor
The Managed Care Message Monitor is an interactive database that tracks, stores, and analyzes data entered by payers throughout the U.S. The MCMM enables you to:
- Monitor payer perceptions of your company’s positioning/brand vs. competitors’
- Track messages being delivered by your company staff and competitors
- Determine the credibility and impact of the messages payers hear from pharmaceutical manufacturers, allowing you to compare the effect of your messages vs. those of competitors
- Identify the managed care selling strategies competitors are using to compete with your company and its key products
- Pinpoint the payer hot buttons related to your products and the most effective strategies to address them
- Quantitatively assess the effectiveness of your account managers vs. competitors’
- Understand the details of a typical payer account management visit (participants, regularity, subject matter, and length)
Click on the slide below to see sample highlights:
For a product prospectus, or if you would like more information, contact us at MCMM@zitter.com.