Specialty Pharmacy Providers and Their Value Drivers
by Kirk McConnell
Manager of Syndicated Research
What is the primary value driver for Specialty Pharmacy Providers? … Well, it depends who you talk to.
If you ask SPPs directly, they tout their high touch support services. They claim that their ability to ensure the quality of patient care and track utilization data is what the health care landscape most values. Click Image to Enlarge 
Payers see it differently.
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Reasons for Patient Cost Sharing
by Kirk McConnel
Manager of Syndicated Research
What do stakeholders hope to accomplish through patient cost-sharing? If you ask a number of payers and employers, you will get a number of different answers.
Some think that cost-sharing is an effective way to drive utilization to specific therapeutic options. Some say that cost-sharing promotes appropriate utilization of medical resources. Still others say that cost-sharing is simply a way to decrease utilization of health care resources.
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Monitoring Manufacturer Messages to the Payer Market
by Andrew Pecora
Chief Operating Officer
How valuable would it be for you to know a week after a competitor of yours launched a new payer messaging campaign against your product? Click Image to Enlarge
Pharmaceutical and biotech manufacturers invest a great deal of time, money and effort to ensure that product messages create an impression with their intended recipients. Typically, manufacturers invest heavily developing and delivering messages to two key stakeholders: the prescriber and the consumer. Each of these stakeholders receives well defined and researched product messages aimed at the specific audience. Messages are delivered to physicians through professional sales representatives or through costly direct to consumer advertising.
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