Strategy and Analytics
Lots of firms want to be your “strategic” partner. Why is The Zitter Group different?
Fundamentally, strategy involves difficult decisions about what to do, which products to promote, and in which markets to invest scarce resources. In addition to industry acumen, strategy requires strategic thinking, a disciplined process built on hypotheses and hard data. The better the data, the better the answers to the strategic questions you ask.
Our Strategy and Analytics Practice, based in San Francisco, provides clients with the most focused, most actionable strategic advice in the managed care market. To do this consistently, we rely upon three key pillars:
- Technical expertise. Strategy requires answers, in the form of fresh market analysis and
data. To ensure that these data are reliable, The Zitter Group relies on
rigorous research techniques and sophisticated analytic frameworks. We
have pioneered the application of a variety of methods to managed care
markets, and consistently offer our clients the highest quality,
reliable research.
- Market expertise. A good research design can still
fail if you don’t know what questions to ask, or whom to ask. We have
strong relationships with key stakeholders in managed care plans across
the country, thereby providing our studies with data that is both
relevant and representative. Each of our strategy and analytic projects
not only draws upon insight previously uncovered but from the ongoing
communications and tactical work done by the company. Our syndicated
research products generate proprietary insight only we can offer.
- Strategic thinking. Not everyone likes to think strategically, preferring to focus on the here and now. We go out of our way to hire only the best strategic thinkers, those who can break a client’s problem into manageable parts, and then develop a strategy for addressing it. Our clients value the depth and insight our strategic thinkers bring to the table.
Our Services
The Strategy and Analytics Practice offers clients a broad range of services, which includes primary market research, syndicated studies, and strategic consulting services. We have worked with firms of all sizes – from venture-funded biotechs to Fortune 500 pharmaceutical companies – at all stages of the product lifecycle.
Want More Information?
To learn more about our solutions and services, please contact us at strategy@zitter.com.