P&T Perspective (PTP)
The Zitter Group's P&T Perspective meeting is designed for marketers who truly want to see how a P&T committee is likely to evaluate their product and their competition – and for those who need to show senior management how payers really think about the category. Most pharmaceutical-sponsored “mock” P&T Committee meetings are not structured to provide marketers with a realistic understanding of how their products will fare during a formulary review process. The findings of these advisory meetings may be heavily biased in favor of the sponsor, as well as unrepresentative of the workings of an actual P&T committee.
P&T Perspective realistically simulates an actual health plan P&T committee meeting in composition, length, preparation, and freedom from bias. Click on the following links for a detailed PTP prospectus including purchase options and a schedule of upcoming reviews, a selection of video clips from previous PTP meetings, and information about the PTP training package.