Strategic Communications and Tactics
Manufacturers spend millions of dollars every year trying to communicate their product’s key messages to the managed care market, yet much of what is spent fails ultimately to have real impact. Advisory boards routinely miss the mark, either getting the wrong people in the room, or serving simply as one-way transmission belts from which manufacturers too often learn little. Too frequently tactics try to fit the physician message to a managed care audience focused on other issues.
Over the years, The Zitter Group has developed a proprietary approach to communications and tactics that routinely produces better results, including lasting relationships with key decision-makers and value propositions that resonate in the payer’s context. This approach rests upon four key pillars, as follows:
- Market expertise. Our Strategy and Analytics Practice routinely produces
critical information about market dynamics. This information infuses all
of The Zitter Group’s offerings, and ensures that the content of every
TZG meeting, webcast, or tactic resonates with the target audience.
- Adult learning techniques. Research shows that adults learn best when
they have an opportunity to interact with new material. A presentation of
new clinical data won’t produce a lasting impact, but a carefully designed
agenda and curriculum will ensure that participants come away engaged and
energized, able to recall your company’s key messages.
- Ongoing commitment. A one-off advisory board can produce some quick answers
to basic questions, but not much else. In contrast, we design advisory meetings
and other initiatives so that participants will continue to engage and interact
with the material. This basic change transforms participants from simple
guns for hire into real strategic advisors, with a stake in the outcome for
your brand.
- Managed care focus. Too often tactics reflect poor analysis, or none at all. If a message works with physicians, why not use it with payers? The Zitter Group develops tactics designed not only specifically for managed care audiences, but also to reflect their top priorities.
Learn more about our unique approach to advisory boards.
Our Services
The Zitter Group’s Strategic Communications and Tactics Practice provides a variety of meeting and tactical services.
Want to learn more? contact@zitter.com